QR codes aren’t particularly new in terms of their technology, but they have seen a boom in popularity in the last couple of years, due in no small part to the widespread usage of modern smartphones.
However, whilst many more people are becoming interested in getting a QR code for their website, social media account or business, many people don’t really know how they can use a QR code as a part of their normal promotional activities.
So to help you figure out how you can integrate QR codes into your marketing, here’s a handful of creative uses for your QR code:
You can place your QR code on your business cards, allowing people with smartphones to visit your website as soon as they get your card, rather than relying on them remembering when they’re at a computer. You could include your traditional contact information (phone number, email, etc) on one side, and your QR code on the other. Bear in mind your QR code doesn’t have to link to a corporate website, if you’re an individual you could link the QR code to your personal website, online CV or to one of your social media accounts.
If you own a shop, then your storefront is an excellent place for your QR codes. You can take advantage of the footfall outside the shop, instead of just the people who come inside. This could dramatically increase mobile traffic to your website and is an excellent branding tool. Just make sure your display is eye-catching and that the QR code is immediately visible and easy for people to scan.
Stickers are great places to put QR codes, although this one is more suitable for a band or teaser campaign (considering placing stickers can be frowned upon in a lot of places, this isn’t suitable for a corporate business). Stickers allow you to place links to your website in numerous different places across a town, city or even country. This means you can take advantage of high footfall areas without needing to spend large sums on advertising.
If your business produces a physical product for sale, then you should include your QR codes on the packaging artwork. These can be social media links or links to related pages on your website, or they could link to a discount page to further encourage your customers to shop with you (as well as recommending you to friends).
If you have a company vehicle that’s decorated with your company logo, address and phone number, then you should consider adding your QR code as well. If you think about how many people see your vehicle every day, then you can imagine the potential increase in your website visits via mobile traffic.
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