Without new customers and clients, you will not have much of a business. You can never get too comfortable with your current ones because they may go away at any time. Your eye must always be towards growth and attracting more business. There are lots of ways to go about this and this article will share 5 powerful strategies for both online and offline marketing.
Use Social Media
As the internet becomes increasingly integrated into every aspect of our lives, even the local Mom and Pop operation should be thinking about having an online presence. If money is tight, there are plenty of free ways to get some more exposure on the world wide web– social media is a biggie. Things like Facebook and Twitter can get your products and services in front of a lot of eyeballs without having to spend a dime. These platforms make it extremely easy for their users to share content, which means even more eyeballs. You can use these mediums to announce new products and services, special pricing, distribute a weekly or monthly newsletter, and anything else related to your business and getting more clients.
Email marketing is a great way to keep in touch with current and prospective clients and customers. By providing regular, valuable content such as newsletters or articles, you can make a connection with your target audience. You are giving them information they find valuable and it gives you a great way to promote your business. There are lots of affordable email marketing services out there; some are even completely free up to a certain amount of subscribers.
Optimize Your Website
While any website is better than no website, you want to maximize the benefits of this powerful tool. People usually look for things by entering certain phrases into a search engine, which in turn pulls up relevant sites. You want your site to be keyword optimized and this can be trickier than it sounds. Working with a professional can help you get your site in tip-top SEO (search engine optimization) shape.
Use a Variety of Print Marketing
While it may seem that everything has gone digital, there are still plenty of people who do not completely live on the internet or even use it at all. Promoting offline is not dead by any means. There are a variety of print marketing strategies that can help you grow your business. Printed postcards targeting your market can be had for reasonable prices. Submit articles to publications in your industry or to local publications. Make brochures and find places that will allow you to distribute them. Always have business cards handy…you never know who you will meet.
Use Promotional Marketing
There are lots of promotional tactics that can help you attract new clients or customers. Look into teaming up with another business related to yours so you can cross promote each other’s products. You can do this both on and offline. Offer special discounts to certain groups of people—for example, an organization highly relevant to your product or service and likely to buy it. If you hold events, offer discounts to attendees of these events.
Ask for Referrals
Often times, the best way to get what we want is to simply ask but it can be the thing we find most uncomfortable. Reach out to current customers and clients and ask if they know anyone who might be interested in your products or services. If you have a good relationship with them, it is highly likely they will help you if they can. The worst that will happen is either they will say they do not know anyone or if they do give you any names, these people will say they are not interested. Hardly anything dangerous to your well-being.
Kelli Cooper is a freelance writer who enjoys helping clients expand their online presence and grow their businesses. If you are looking for professional, quality videos for testimonials, client presentations or any other aspect of your business, check out 522 Productions.
Photo credit: http://www.flickr.com/photos/rosal21/