The term “Consumer IQ” is one you may not have heard prior to reading this article. In a nutshell, your consumer IQ is the depth of understanding you possess about an industry, service or company. Before you choose a provider or business to deal with, you should arm yourself with information in order to make [...]
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When it comes time to look for a new office space, there are a number of factors to consider, including locality and affordability. Given all that you and other major decision makers must take into account when it comes to renting or purchasing commercial real estate, it can be easy to leave something off your [...]
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Any great business owner knows that they need to stay a step ahead of the competition to survive. One of the easiest way to get a leg up, believe it or not, is with a show-stopping logo. A logo designed by a professional may run you a few hundred dollars but, in the long run, [...]
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When it’s time to start looking for a new career, whether your first job out of high school, something to support earning a PhD online, or a major change of pace from your established professional path, there are the usual career choices that come to mind: education, medicine, finance, construction, child care, and hospitality among [...]
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There are a lot of variables when it comes to the smooth operation of any business. Regardless of the size of the company, there are usually important individuals that have an integral role in its success. When these key people are unable to work, or are injured or die there are often catastrophic effects on [...]
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QR codes aren’t particularly new in terms of their technology, but they have seen a boom in popularity in the last couple of years, due in no small part to the widespread usage of modern smartphones. However, whilst many more people are becoming interested in getting a QR code for their website, social media account [...]
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You work. A lot. And you have to travel for business more often than not. It’s hard to leave your desk behind. Everything in your office is meticulously organized to maximize your efficiency. Transforming that into a portable workstation is challenging. But if you don’t have a way to carry everything you need, it can [...]
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One of the many important responsibilities of a business owner is to obtain an insurance policy that will protect the business from a variety of catastrophes that could potentially take place. From an injured employee to a storm-leveled commercial property, business insurance policies are designed to protect businesses from financial ruin. When it comes to [...]
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Just what is guerilla marketing? When a company takes to the streets to spread it’s message: Whether you call it turbo-charged advertising or just an old-fashioned publicity stunt, these events create buzz and bring valuable PR to brands. Here’s 7 of the best guerilla marketing events. 1. Fast Lane – The Slide: Volkswagen PR Want [...]
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It’s no secret that promotional products rule ROI. They are less expensive than all other marketing media, have an exceptional pass along rate, and prove value to clients. Get your name noticed by giving back to your clients, members, friends, and more, using creative items they will appreciate. Using unique promotional products will stir conversation [...]
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