How Mobile Workforce Management Software Can Boost Digital Marketing Campaigns

The world of digital marketing is increasingly complex. Link building, content marketing, PR and the ever-increasing pool of social media profiles means it’s rarer and rarer to have one team member handling the entire campaign from start to finish. And often, those multiple team members are collaborating from different locations. That’s where mobile workforce management (MWM) software comes in: It can completely streamline your work flow and help you effectively scale your campaigns to get the most ROI for your efforts.

Task management made simple

Using MWM, a project manager can quickly assign tasks to team members, assign deadlines and monitor progress. Overlap is easy when you’re dealing with multiple project leaders, and traditional communication can lead to oversights. MWM helps bridge those communication gaps by creating a single interface to manage complex, multi-faceted digital media campaigns.

MWM can be configured so that on the foundational level, team members can view only the tasks assigned to them, or those that they need to be aware of, to simplify task management. Project leaders can view tasks by assignee or globally for more efficient workflow management.

In other words, one member in charge of PR can easily access the tasks at hand or view relevant updates from other team members necessary to run with the next PR campaign. Those assigned with social media management can be instantly notified of significant events and other news to be shared with the company’s network, eliminating the need for emails and phone calls that can result in missed tasks or delays.

Time savings

MWM significantly reduces the endless overhead hours common to project management. It’s easy to assign tasks, create instant visualizations of timelines and identify key areas of focus as well as those that will need more manpower.

Instead of using a spreadsheet to manually create a workflow visualization, global tasks can be entered and assigned out using MWM. Project managers can view unassigned tasks, quickly see which tasks must be assigned and monitor completion in real time. If a press release fails to go out on time, re-assigning is simple and will provide the new assignee with the essential information necessary to run with the task.

Analytics

Not only can MWM streamline project management, but the best solutions offer analytics to measure the effectiveness of your campaigns and help you improve the way you assign and manage tasks. No more endless spreadsheets and hours of brainstorming to come up with more effective ways to manage the workflow; a few quick reports can pinpoint breakdowns and make solutions more obvious.

Easily track pickups, mentions and other data necessary to manage social campaigns. Provide instant communication across teams with cloud computing, which allows for real-time collaboration even between team members working from different time zones.

Improved lead management

Both customer service and lead generation are key objectives of most digital marketing campaigns. But it’s easy for those leads and customer service issues to get lost in the funnel, especially with remote work teams. Using MWM, never lose a lead again, improve follow-up times and enhance the customer experience throughout the buying process with seamless flow from department to department.

Mobile Workforce Management software isn’t just for mobile sales teams. Essential business functions, like marketing, can be enhanced using MWM, saving your business time and money and boosting your ROI from your digital campaigns.

Author Bio

Robert Stanley is a content producer at Click Software, a field service management software company which also offers a variety of resource capacity planning, service scheduling software,  and mobile business applications.

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Posted by katelyn on September 4, 2012. Filed under Business, Technology. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry