For the fashion obsessed among us, Facebook has created a new way to meld the two addictions into one. Pages from designers to bloggers to magazines have opened up a new world of chic information and sharing. For the more tech savvy, it has also formed a new method of starting out own fashion hubs for other fashionistas.

While I could go on for hours about the amazing Facebook fan pages dedicated to the fashion world, I have selected y five favorites of the bunch (in no particular order):

1. Rue La La

Want to be a part of the “in” crowd? Rue La La has become well known for being a fantastic invite only fashion site that delivers some of the best designer tips, tricks and deals on the web. There have been discounts of up to 50% off on high end brands, and they are always up to date. They also keep an eye on the ins and outs of the season, showing you the latest looks, along with those that are no longer in style.

But you have to have a code to use their website, and to get that code you need to know someone who is already a member. A way to get around this is by using their Facebook page. When you ‘like’ it, you will be added to those who can use the site. All you need is to look out for the deal codes.

An added benefit right now is that every ‘like’ they get will be $1 toward a $10,000 donation to Fashion Delivers, a world-wide disaster relief program.

2. Hautelook

Not just for fashion, you can find home, beauty and travel deals here as well. But the biggest portion of the site is dedicated to high end designer clothes for men, women and children. They have been put on the site as direct-for-sale to cut the costs for their customers. They have also gathered tons of sales that are limited time offers, but  very good.

Their Facebook site is good for catching the short deals and sales that they post. There will be a link to the blowouts, which will come up on your daily feed. It is a fantastic way to catch what you might have otherwise missed, especially with specific brands.

3. Who What Wear

If you like fashion, there is a good chance that you are familiar with Who What Wear. One of the more popular blogs on the web, they offer great posts that are more informative than deconstructive. You can get ideas on how to utilize new trends, see the latest from the runway, or just get the writer’s opinions on the greatest looks in fashion.

Their Facebook page is more like a mini version of the blog. They update with little tidbits and photo collages, and will post links. They also put paraphrased snippets of blog posts into the notes section.

4. Threadless

Not all hot fashion trends have to be high end. Threadless has become increasingly trendy, as their humorous tees bring in youth by the thousands. Chances are you have one of their shirts in your collection, or you have seen one you would dearly love to get.

While it isn’t much, their Facebook page does offer you a peek at new designs. Their update regularly, and they let you know when they are having events. The only downside is that they tend to get spammed with user comments, so you have to dig for their info unless you ‘like’ their page.

5. Fashion TV

Everyone knows Fashion TV. It is the single largest one-stop television channel for all things fashion, from designers, fashion weeks and models to new season lines. Their Facebook page is an impressive place, with tons of updates on what is new, including some exclusives found only on their fan page.

Jessy is a frugal shopper, geeky fashionista and Facebook addict. She blogs for HomeLoansFinder, the largest free tool for comparing home loan interest rates Australia. Jessy blogs all things social media. Her main interests include saving money with social media, shopping and monitoring world news. You can follow Jessy on Twitter as @JessyTroy

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4. WP Super Cache

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While your product might be designed for the masses, most blogs aren’t. Why would specific demographic audiences be interested in getting/giving your device?

2. Think Like a Blogger

Assuming your product has already been announced, i.e., no “news” value, why would a blogger want to cover your product now?

3. Think Like an Enthusiast

You’re paid to get excited about your company’s products. How can you get others excited without “over-selling”?

4. Think Visually

The more interesting the imagery, the more compelling your idea will be. Now is the time to get some cool new product shots and video clips.

5. Think About Adding Value

Providing products as a blog contest prize may be the easiest way to add value to a blog, but there are other options to consider. For example, try developing interactive campaigns (e.g., best practices, tips/tutorials) that will help bloggers engage with their readers.

6. Think About Adding Credibility

Providing links to awards, positive reviews or fun/unusual case histories regarding your product will underscore the blog’s credibility, as well as your own.

7. Think About Adding Fun

No one wants to be boring. What can you do to make a discussion about your product fun and cool?

8. Think About Your Brands’ Value

While you may be focused on a specific product, chances are that bloggers and their readers – your potential customers – aren’t. Consumers remember brands and forget model numbers. What can you do to make your brand stand out?

9. Think Fast

Popular blogs are bombarded with holiday posts and pitches. Don’t wait until Halloween to get started.

10. Think “Engagement”

Don’t make this a one-time deal. Stay engaged regularly with bloggers and other social media influencers who have demonstrated interest.

by George Millington

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