While your product might be designed for the masses, most blogs aren’t. Why would specific demographic audiences be interested in getting/giving your device?

2. Think Like a Blogger

Assuming your product has already been announced, i.e., no “news” value, why would a blogger want to cover your product now?

3. Think Like an Enthusiast

You’re paid to get excited about your company’s products. How can you get others excited without “over-selling”?

4. Think Visually

The more interesting the imagery, the more compelling your idea will be. Now is the time to get some cool new product shots and video clips.

5. Think About Adding Value

Providing products as a blog contest prize may be the easiest way to add value to a blog, but there are other options to consider. For example, try developing interactive campaigns (e.g., best practices, tips/tutorials) that will help bloggers engage with their readers.

6. Think About Adding Credibility

Providing links to awards, positive reviews or fun/unusual case histories regarding your product will underscore the blog’s credibility, as well as your own.

7. Think About Adding Fun

No one wants to be boring. What can you do to make a discussion about your product fun and cool?

8. Think About Your Brands’ Value

While you may be focused on a specific product, chances are that bloggers and their readers – your potential customers – aren’t. Consumers remember brands and forget model numbers. What can you do to make your brand stand out?

9. Think Fast

Popular blogs are bombarded with holiday posts and pitches. Don’t wait until Halloween to get started.

10. Think “Engagement”

Don’t make this a one-time deal. Stay engaged regularly with bloggers and other social media influencers who have demonstrated interest.

by George Millington

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