Top 10 Favourite UK TV Ads of 2012 so far…

October 5, 2012 | Filed under: Advertising,Television | Posted by: phoebe

Being a TV advert junkie is a conflicting life, on the one hand you have the Go Compare annoying opera singing ads and then on the other you have the emotional P&G Mum’s know best ads. Here is a round-up of my Top 10 favourite ads of this year so far.

1. Lancôme – Betty Boop and Daria Werbowy

This ad was released to celebrate the new mascara by Lancôme called Hypnôse. It features old Hollywood movie star Betty Boop and supermodel Daria Werbowy. The idea of bringing cartoon and real-life together may not be new but it was done in a gloriously fashion-conscious way.

2. John Lewis – Never Knowingly Undersold

This ad initially caught my eye because of such direct contrast between the man and woman’s surroundings. The woman is surrounding by 20’s style backdrop and clothing and the man is in modern day Britain. Their actions are exactly mirrored and one of the best moments is when they both go to write a letter, the lady writes with pen and paper and the man is typing away on a tablet PC.

3. Guinness – Paint the Town Black

The music for this ad is great and really helps emphasize the comedic and light-hearted tone of the ad. Filming this must have been pretty crazy, as to find a town to be willingly painted black must have meant pretty large ad costs, especially to probably paint it back again! Overall this ad has a great concept and it’s really well-executed.

4. Dulux – Home Improvement: Son’s Bedroom

This ad shows a sweet couple painting a bedroom yellow, when later their much older son comes home from a night out and wakes to find himself surrounded by yellow. He then tells them he is going to move out and both parents shout ‘YES!’ it’s a hilarious ad that really captures parent and son/daughter relationship in a relevant and up-to-date way.

5. TK Maxx – A/W 2012

This ad has only recently been released in the UK and it perfectly sums up the variety of people in the country and the styles and tastes that differ. The music and carefree style of the people in the ad also make it a great advertisement for TK Maxx.

6. Virgin Media – Ninja Ad

This ad features Stephen Fry in a forward split on two tall brick towers, not something that you see every day! Sir Richard Branson was also in this ad dressed in red silk pyjamas and a long dojo moustache. For me this has to win points for its randomness and for featuring a national treasure perilously close to splitting his national treasures!

7. Chanel – Coco Mademoiselle

Chanel ads are normally more like mini-films and this one advertising their Coco Mademoiselle ad is a perfect example of their high standards and continuous branding throughout all of their ads. They continue to make Chanel a desirable and covetable brand to own.

8. Suzuki Swift – The Never Ending Test Drive

This advert involves a man going to a Suzuki dealership and him going on a test drive with one of the clerks. After the initial test drive the man drives home and the clerk comes in with him, then the ad proceeds to involve the Suzuki clerk at every stage of the man’s life, from when his partner has a baby to the Sunday roast dinner. It’s an endearing and comedic ad, that leaves the viewer with the mystery of whether the clerk ever gets home or not.

9. Easyjet Summer Holidays Advert

This ad shows everyone in the summer sun having fun and being pampered, just like you should be when you are on holiday. It features B.O.B’s ‘So Good’ track which perfectly captures the fun and excitement of a summer break.

10. VW – Polo Dad

This advert is really sweet; it involves a Dad and his daughter, from when they first bring her back from the hospital after being born to when she leaves home in the VW Polo car. It is really cute and a great ad to pull at the heartstrings, although I keep thinking the character getting a brand new car just for moving out is a pretty rare thing to happen for most people in today’s economic climate.

Photo by: funky64 dklimke Stilinberlin

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Posted by phoebe on October 5, 2012. Filed under Advertising, Television. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry